Rubbermaid commercial products Material Handling Microsite

project detail

Rubbermaid Commercial Products first asked for a WOW Video to introduce their new Material Handling Carts, only to later decide on a microsite instead. During this time my creative director was out of the country, so I lead the project. With my team in place, I oversaw the entire project in addition to creating layouts and designs, as well as developing copy for the site from technical documents provided by Rubbermaid Commercial. What was the biggest challenge of this microsite? Squeezing all 13 products into it!